Producer Avi Arad Demands Satisfaction: 'I Single-Handedly Put Together The Marvel Slate.'

Makingafilm,especiallyabigblockbuster,requiresthecollaborationofsomanypeoplethatthere’salwaysampleopportunitytoclaimcreditforsuccessandpassthebuckonfailure.ThemostsuccessfulbrandaroundrightnowisMarvel–moreorlesstheonlybrandthatanyonerecognizes,otherthanPixar–andwhiletheotherstudiosarefallingalloverthemselvestryingtocopyMarvel’sstrategy,theleadershipatMarvelgetstosoakupthepraisewhilejournalistswritefawningpuffpieces.